Insights

A successful sales engineer

What is a Sales Engineer and What they do

Sales Engineering is one of the few jobs involving sales and engineering practices to reach potential customers. It exists in the enterprise B2B (business-to-business) sales pipeline and involves a multi-step…

Salesforce Pudding integration

Pudding plays key part in making Salesforce “the source of truth” for presales

Salesforce is considered as a “source of truth” for all sales related data in CRM. To maintain the spirit of “source of truth”, Pudding supported 2-way sync since beginning for…

February 15th, 2021
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7 Important Tips for your next Sales Discovery Call

The discovery call is the first call with a potential customer to move forward in the sales process. It is an opportunity to identify why the customer needs your product…

February 9th, 2021
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7 Product Demo Tips for Sales Engineers

Demo presentations are the window of opportunity to showcase the solutions your product offers for solving business problems. Let’s look into some tips to pull off a great demo. 1.…

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5 Traits of Successful Sales Engineering Leaders

A Sales Engineering (SE) leader plays a pivotal role in the success of a presales team. Sales Engineers rely on their leaders to perform crucial sales engineering duties. They can…

January 15th, 2021
POC or POV

Proof of Concept (POC) vs Proof of Value (POV)

POC (Proof of Concept) or POV (Proof of Value) are often used as the last step of pre sales process before a deal goes to procurement or contract. Which one…

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15 questions for sales teams before offering a POC

Opportunity of engaging in a Proof of Concepts (POC) with customers is tempting. POCs often mean that deals are progressing in the sales pipeline. However, it can backfire as a…

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Key Performance Indicators for Sales Engineering Teams

The Key Performance Indicators or KPIs are a series of quantifiable measures used to evaluate the performance of a company or an organization. Several organizations use KPIs at various levels…

How to Master Your Demo in 6 Steps

Discover your audiences’ pain points A successful product is always made to solve pain points in the targeted customer, no matter how big or small. This can help when advertising…

sales engineers demo

10 customer discovery questions for Sales Engineers before showing a product demo

Sales Engineers present product demos all the time in conference rooms, trade shows, over online meetings, webinars and so on. It is one of the early activity in enterprise sales…