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A successful sales engineer

What is a Sales Engineer and What they do

Sales Engineering is one of the few jobs involving sales and engineering practices to reach potential customers. It exists in the enterprise B2B (business-to-business) sales pipeline and involves a multi-step…

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7 Important Tips for your next Sales Discovery Call

The discovery call is the first call with a potential customer to move forward in the sales process. It is an opportunity to identify why the customer needs your product…

February 9th, 2021
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7 Product Demo Tips for Sales Engineers

Demo presentations are the window of opportunity to showcase the solutions your product offers for solving business problems. Let’s look into some tips to pull off a great demo. 1.…

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Top Productivity Apps for Sales Engineers: Hidden Gems Edition

A productivity tool is any software that helps professionals get more work done in less time. Over time, we have developed strong preferences over a few productivity tools as they…

January 27th, 2021
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5 Traits of Successful Sales Engineering Leaders

A Sales Engineering (SE) leader plays a pivotal role in the success of a presales team. Sales Engineers rely on their leaders to perform crucial sales engineering duties. They can…

January 15th, 2021
POC or POV

Proof of Concept (POC) vs Proof of Value (POV)

POC (Proof of Concept) or POV (Proof of Value) are often used as the last step of pre sales process before a deal goes to procurement or contract. Which one…

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15 questions for sales teams before offering a POC

Opportunity of engaging in a Proof of Concepts (POC) with customers is tempting. POCs often mean that deals are progressing in the sales pipeline. However, it can backfire as a…

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Key Performance Indicators for Sales Engineering Teams

The Key Performance Indicators or KPIs are a series of quantifiable measures used to evaluate the performance of a company or an organization. Several organizations use KPIs at various levels…

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How to write an effective Statement of Work for POC

A statement of work is a document, which specifies the key aspects of a product or service, is crucial to every POC to ensure that teams complete their task on…

How to Master Your Demo in 6 Steps

Discover your audiences’ pain points A successful product is always made to solve pain points in the targeted customer, no matter how big or small. This can help when advertising…