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Key Performance Indicators for Sales Engineering Teams

The Key Performance Indicators or KPIs are a series of quantifiable measures used to evaluate the performance of a company or an organization. Several organizations use KPIs at various levels…

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How to write an effective Statement of Work for POC

A statement of work is a document, which specifies the key aspects of a product or service, is crucial to every POC to ensure that teams complete their task on…

How to Master Your Demo in 6 Steps

Discover your audiences’ pain points A successful product is always made to solve pain points in the targeted customer, no matter how big or small. This can help when advertising…

How to set Objectives & Key Results (OKRs) for Sales Engineering teams

Many Sales Engineering (SE) leaders face the task of setting goals for their Sales Engineering teams every quarter and every year. OKRs are a popular way for setting goals in…

5 reasons why POCs fail

A successful proof of concept (POC) is essential to close a B2B sales deal. It is also a great opportunity for the buyer to evaluate the product before buying. The…

April 11th, 2020