Sales Engineering is one of the few jobs involving sales and engineering practices to reach potential customers. It exists in the enterprise B2B (business-to-business) sales pipeline and involves a multi-step…
Demo presentations are the window of opportunity to showcase the solutions your product offers for solving business problems. Let’s look into some tips to pull off a great demo. 1.…
POC (Proof of Concept) or POV (Proof of Value) are often used as the last step of pre sales process before a deal goes to procurement or contract. Which one…
Opportunity of engaging in a Proof of Concepts (POC) with customers is tempting. POCs often mean that deals are progressing in the sales pipeline. However, it can backfire as a…
The Key Performance Indicators or KPIs are a series of quantifiable measures used to evaluate the performance of a company or an organization. Several organizations use KPIs at various levels…
A statement of work is a document, which specifies the key aspects of a product or service, is crucial to every POC to ensure that teams complete their task on…
Discover your audiences’ pain points A successful product is always made to solve pain points in the targeted customer, no matter how big or small. This can help when advertising…
Sales Engineers present product demos all the time in conference rooms, trade shows, over online meetings, webinars and so on. It is one of the early activity in enterprise sales…
Many Sales Engineering (SE) leaders face the task of setting goals for their Sales Engineering teams every quarter and every year. OKRs are a popular way for setting goals in…
