Sales Engineers present product demos all the time in conference rooms, trade shows, over online meetings, webinars and so on. It is one of the early activity in enterprise sales cycle. Demo is the powerful weapon that all SEs have in their arsenal and they can make or break a deal with the right demo...
List of free tools for Sales Engineers. This list includes different categories of tools including workflow automation, meetings, travel, troubleshooting and much more.
Many Sales Engineering (SE) leaders face the task of setting goals for their Sales Engineering teams every quarter and every year. OKRs are a popular way for setting goals in…
This is a story of Pudding — a startup that grew out of ambition to solve real challenges in B2B technical evaluation and sales process. Idea — The beginning: If you are…
A successful proof of concept (POC) is essential to close a B2B sales deal. It is also a great opportunity for the buyer to evaluate the product before buying. The…
We built and launched Pudding SaaS platform because almost every technology B2B deal goes through a painful and expensive process called Proof of Concept (PoC). A successful PoC requires efficiency,…
